What happens in Vegas ends up in the American market

Las Vegas is well known for a lot of things. Mostly gambling, drinking, and other sorts of debauchery.

One of the many colourful and fun bodysuits Bam Bam makes

One of the many colourful and fun bodysuits Bam Bam makes

The city that’s branded itself the Entertainment Capital of the world also has a serious side though.

An international trade show is on at the moment, clothing brands from across the world have gathered to try and sell their clothes to American outlets.

Among the internationally renowned brands are Bam Bam, an up-and-coming label from Queensland, Australia.

The clothing label was started by Michael Pretsel and his brother on the Sunshine Coast and have built a name for themselves in Australia.

They had a fair bit of success at the same Las Vegas trade show last year when Urban Outfitters started stocking them.

When I was in Vegas I spoke to the brands National Sales Manager, Dean Topher and the Accountant, Sam Hardy, about what it takes for a local Australian label to crack the American market …

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